PACKAGING CONCEPT PROPOSAL
Concepts for packaging brand refresh requested by the marketing team leads. The challenge was to provide concepts that appealed to consumers, gave the product a sophisticated look, but also reflected the new brand direction which incorporated the signature pink colour with a more approachable feeling.
![3D example of air fryer oven packaging concept](https://cdn.myportfolio.com/34c2049e-51e7-4eb6-be70-0b57edd07de5/0b6fe58b-2213-4e71-807f-933827ec893a_rw_1920.png?h=b02b2331cb34f479ba2bedbcf124503f)
![3D example showing multiple sides of air fryer oven packaging design concepts](https://cdn.myportfolio.com/34c2049e-51e7-4eb6-be70-0b57edd07de5/bca43beb-f7b7-4d2f-9900-15f6005f7e88_rw_1920.png?h=10ec30f050d97e28b0473c7ee2400f60)
![Flat view of dieline showing packaging concept for air fryer oven](https://cdn.myportfolio.com/34c2049e-51e7-4eb6-be70-0b57edd07de5/e4571117-71c3-4307-829d-883331ecc0f2_rw_1920.png?h=07e19530ab5f1422ea437bd8053bb4e3)
PACKAGING LAYOUT
Produced packaging layouts for other brands that fell under the Instant Brands umbrella (Snapware, Corelle, Pyrex, ZOID) adhering to brand style guides.
![](https://cdn.myportfolio.com/34c2049e-51e7-4eb6-be70-0b57edd07de5/ac056314-cbef-42fa-8f5d-1ebbe4866504_rw_1920.png?h=c76817fd07c922f8e24fb858244b30ab)
![](https://cdn.myportfolio.com/34c2049e-51e7-4eb6-be70-0b57edd07de5/19fd1517-4e89-449c-aaa6-8b9c80cc4b88_rw_1920.png?h=fc7acbeb5e780c8d62d0a2cd2818baee)
![](https://cdn.myportfolio.com/34c2049e-51e7-4eb6-be70-0b57edd07de5/5a8b069c-5b9f-4cfa-a22f-97d72ae6193d_rw_1920.png?h=979a4eff8a69f61c4d958d08c9283789)
POWERPOINT TEMPLATE
Designed a series of slides for use in presenting the ZOID products and their specifications to prospective retailers.
![](https://cdn.myportfolio.com/34c2049e-51e7-4eb6-be70-0b57edd07de5/801942d7-a18a-4779-9d40-271a2c5fc49f_rw_1920.png?h=7089090893967a9df423baab131f82e7)
![](https://cdn.myportfolio.com/34c2049e-51e7-4eb6-be70-0b57edd07de5/2f45d1d1-06c0-42bb-a8fe-edc3d05ab5a0_rw_1920.png?h=28b8a8dd821986e5dd71bc7ac89f86df)
ICON DESIGN
Designed a series of icons for use across the ZOID brand in presentations, social graphics, and packaging.
![](https://cdn.myportfolio.com/34c2049e-51e7-4eb6-be70-0b57edd07de5/8d36a5ce-e0e5-4482-8b43-0fe4fd03bacb_rw_1920.png?h=1f90c90833993435f9d4fe0a467412db)
DISPLAY DESIGN AND MOCKUPS
Designed and created mockups for display stands and end caps.
![](https://cdn.myportfolio.com/34c2049e-51e7-4eb6-be70-0b57edd07de5/2da0756d-2162-45b1-b1a0-574946574028_rw_1200.png?h=231728624910354b5ef0f59a4ea2ecfb)